Services

Services

We work in four areas. If you are not sure which one your question falls under, we will sort that out together in the first consultation.

Business Design & Strategy

Typical questions
  • I’ve been put in charge of a new business and don’t know how to proceed
  • We have the technology but can’t draw the business model
What we do
Market research, concept design, revenue model design
Capabilities
Market research / Customer interviews / Concept design / Revenue model / Business plan / Validation design
Related projects
Japan Root Herb Association

Brand & Product Development

Typical questions
  • The product should be good, but it isn’t catching on
  • Only the functional value is getting across
What we do
Concept, narrative design, packaging and communication design
Capabilities
Brand concept / Naming / Narrative design / Packaging / Communication design / Website
Related projects
ONE ME TREATS (DILLACT Inc.)Haircare D2C brand

Organization Development & Learning

Typical questions
  • We have talented people, but they don’t click as an organization
  • We want to raise the team’s perspective
What we do
Art-thinking and AI-literacy training, organization development
Capabilities
Art-thinking training / AI adoption training / Organization development / Facilitation / Workshop design
Related projects
Local government — citizens’ university

AI Advisory (Capability Map)New

Typical questions
  • Nobody in-house can judge how far we should take AI
  • We’re afraid that once we automate, we’ll end up hiring all over again
What we do
We break each role down into tasks and produce a map — the Capability Map — of what to hand to AI and what to keep with people, as the first deliverable. From there, we advise on decisions monthly.
Capabilities
Breaking roles down into tasks / A map of what to hand to AI and what to keep with people / Monthly decision support / AI implementation (CRM, automated operations)

IMAWAKU Framework

For those who aren’t sure what to ask for, or how much

Most engagements begin before the problem has been put into words. You can bring us in at any phase. We work in short cycles: form a hypothesis, try it small, look at the result and adjust.

Phase 0

Imagine

Articulating the problem and forming hypotheses

Phase 1

Validate

Market research, customer interviews, prototypes

Phase 2

Build

Designing and launching the product, brand or organization

Phase 3

Run

Operations design, reading the numbers, handover

Cross-cutting | AI decisions (Capability Map)

A map of which work to hand to AI and where to keep people. It can run alongside any phase, or on its own.

Fit

A good fit / not a good fit

We put this up front so that neither of us wastes time.

A good fit

  • You are seriously tackling a question with no clear right answer
  • You want to think from the ground up, across business, organization and brand
  • You want a partner through implementation on the ground, not only strategy

Not a good fit

  • The spec is already fixed and you only need hands to build it as written
  • You only need a deliverable within a month

Contact

Free initial consultation

If you are not sure which area applies, write to us anyway. We will hear where you are over a video call and work out together which phase to start from and what to do.

Go to the contact form